Happy Birthday, Demolish!

Demolish! Pairs celebrates one year since its launch on iOS.

One year ago today, Digital Gamecraft launched the original iOS version of Demolish! PairsDemolish! Pairs 1.11 is a challenging puzzle/arcade game for iPad and iPhone.

Demolish! Pairs 1.11 for iOSDownload and play Demolish! Pairs now!

Here are the top 5 reasons that you should get Demolish! Pairs:

  1. It is fun to play for gamers of all ages.
  2. It exercises your brain to help keep you mentally sharp.
  3. It provides relaxation during less interesting activities (such as watching Nigeria versus Iran in the World Cup).
  4. The programmer just got hit in the forehead by a fallen tree and could use any sympathy and support that he can get. [*]
  5. It is FREE (for one day only)!

As promised, to celebrate this anniversary, Demolish! Pairs 1.11 is completely free for TODAY ONLY.  There are no strings attached, though when you do take advantage of this special offer, it would be nice if you would rate and review it on the App Store.

Also, for those who already have the free-to-play version, Demolish! Pairs FTP 1.0.1, all in-app purchases are free for today only as well.

For more information on the game, please visit DemolishPairs.com.

[*] Medical Update: The injury was not at all serious, causing no extra brain damage. 🙂

 

Please… Download and Enjoy!Demolish! Pairs on the iOS App Store

Demolish! Pairs 1.11 for iOS

Another update to our challenging puzzle game is released.

Digital Gamecraft has published Demolish! Pairs 1.11 on the App Store, where you can buy it for only $3.99 (US). This is, of course, a free upgrade for all existing customers, downloadable from the ‘Updates’ tab on the App Store.

Demolish! Pairs 1.11 for iOSDownload and play Demolish! Pairs now!

Demolish! Pairs 1.11 is an upgrade that simply lowers the minimum version of iOS to 5.1.1, making it (again) playable on the original iPad. For more information on the game, please visit DemolishPairs.com.

Please… Download and Enjoy!Demolish! Pairs on the iOS App Store

Demolish! Pairs 1.10 for iOS

An update to our premier arcade/puzzle game is available.

Digital Gamecraft has published Demolish! Pairs 1.10 on the App Store, where you can buy it for only $3.99 (US).  This is, of course, a free upgrade for all existing customers, downloadable from the ‘Updates’ tab on the App Store.

Demolish! Pairs 1.10 for iOSDownload and play Demolish! Pairs now!

Demolish! Pairs 1.10 is an upgrade that updates the program interface for iOS 7.x and adds 64-bit support.  For more information on the game, please visit DemolishPairs.com.

While supplies last, readers of this Gamecraft blog may receive a code for a free copy of the game simply by sending an email request to marketing@digitalgamecraft.com.

Please… Download and Enjoy!Demolish! Pairs on the iOS App Store

Demolish! Pairs FTP 1.0.1 for iPad

Our first “Free-to-Play” game is now available in the App Store.

Demolish! Pairs FTP, the free-to-play iPad version of Demolish! Pairs, our hit arcade/puzzle game, has now been released on the App Store.  Price: FREE

Demolish! Pairs 1.0.1 for iPad

Download and play Demolish! Pairs FTP here (no charge).

This version is our initial (and, perhaps, terminal) entry into the mobile free-to-play marketplace.  We would truly like to see this fun game in the hands of as many players as possible, and if we can recoup something for our efforts (on a simple game that took more than a dozen years, during which time half of the development team died), that would be nice, too.  Seriously, it is important to us to get this product as widely spread as possible for the integrity of the data/results, which I intend to (mostly) share on this blog.

Download and Enjoy…  and then please Rate and Review it on the App Store!

Mental Retooling

Grizzled veteran embraces free-to-play concept.

In my last post, You Lost Me at ‘Buy’, I was ranting about a scenario that really had me down-heartened about the direction of the game (and, in particular, mobile game) industry.  However, not being one to wallow, I already had a plan in motion (and development) to adapt to the changing landscape of the business I chose (back in the 80s) to be part of.

In the two months since that post, I have been working on Demolish! Pairs FTP, a free-to-play version of our latest iOS release.

In truth, the process was already underway when I made that blog post, but a comment from Joel Davis, along with an intense read of the book he recommended, Free-to-Play: Making Money from Games You Give Away, by Will Luton, caused me to revisit the (free-to-play) design from the top, with a different attitude and approach.

I ended up with a separate design document just for the free-to-play features that was longer than the design document for the game itself.  I did not change anything about the actual gameplay, deciding against banner advertisements that would adversely affect the experience, and determined not to allow “pay to win” in any sense.  However, I did incorporate several features into the product (interface) to allow for free-to-play, including certain (temporary) game restrictions and advertising, as well as means of playing for “free” forever (wherever time is a valueless commodity).

To be clear, I “embrace” free-to-play approximately the same way as I might embrace a great aunt who I have never met, and may never see again.  Of course, if it turns out that this great aunt happens to want to enhance my income substantially, then the least I could do would be to visit more often and get to know her, and my embrace may grow sincere.  It would be the polite thing to do. 🙂

In the world outside that metaphor, the new version is designed to allow, and encourage, players to give us money for the fun product we have created.  However, it does not force anybody to part with money and, actually, players may not be significantly restricted until they get decent at the game.  The other major drive and purpose of the free-to-play version is to get information about the market, relative to the paid version.  Although the first/paid version of Demolish! Pairs did make some money, that income stream deteriorated to the point that the possibility of cannibalizing sales with a “free” version is no longer a serious risk.  (A game needs to make a meaningful contribution to keeping our company in business, or it may as well be free anyway.)

So, I created this new free-to-play edition, Demolish! Pairs FTP, over the last couple of months (in addition to a whole new round of iOS solitaire game updates for Goodsol Development).  The actual development time for just the FTP (which does not stand for what you think it stands for) version was 80% of the time it took to build the original iOS (paid) version of the game from the prototype.  The game has been submitted to the App Store, so now we are just waiting for approval (I hope), after which we will see how the initial sales stack up against the initial sales of the paid version.

The free-to-play edition should have a much longer tail than the paid version, so when (<optimism>) this new version matches or exceeds the income of the paid version over the critical first 3 days, and then grows instead of plummeting, then my attitude will truly be changed (</optimism>).  I have a very specific target in mind for iOS to be considered a successful platform for us, and I am anxious to see whether we make that goal.

I plan to write more about the free-to-play features and results once there are actual results to consider.  In the meantime, you can buy (the original version of) Demolish! Pairs in the App Store, with no ads nor restrictive baggage.

Note: If we get at least 350 purchases of Demolish! Pairs 1.0 before the end of this month [October], Digital Gamecraft will donate $1000 to the Juvenile Diabetes Research Foundation, plus 50% of all net proceeds for sales beyond 350 (before November 1).