Some game marketing is still essentially free.
If you are interested in marketing games, you can post announcements to the Usenet newsgroup, comp.sys.ibm.pc.games.announce, a group for which I am the (sole) moderator.
To recycle the relevant portions of my original announcement here:
The beauty of using Usenet for marketing is that it is essentially free, making it one of those easy steps that an independent game publisher can take to get additional exposure for its titles. Google Groups carries comp.sys.ibm.pc.games.announce, so your announcement is searchable there and quickly incorporated into the Google index as well.
This is an announcement group, rather than a discussion group, so messages will stand on their own, though the (unmoderated) ‘comp.sys.ibm.pc.games.misc’ discussion group provides an outlet for conversations. For shareware authors, there are other software announcement groups on Usenet, but none that cater specifically to games, so this is an opportunity to be noticed.
Here is the official charter for csipga (as it is known for short):
This newsgroup is for announcements that are useful to the entire PC computer gaming population, including but not limited to new release announcements, software publisher news, bug information, and PC game reviews. Followups will be directed to comp.sys.ibm.pc.games.misc, or another appropriate subgroup at the moderator’s discretion.
In practical terms, I will likely approve almost any message as long as it relates to PC gaming (not in a cheap spam way) under Windows, DOS, Linux, or even Mac OS X if I am feeling generous. Press releases are encouraged, as well as product announcements that may not warrant a full press release. Note also that game reviews are allowed, so it is perfectly acceptable to have a satisfied customer post a glowing game review (though it should come directly from the author, not via the publisher).
[Back to new information…]
Since this is a low traffic group, announcements will stand out, so I encourage anybody interested to take advantage of this game marketing opportunity.
Note that, due to the way moderated newsgroups work, you do not even need to have Usenet access. Simply email your message (press release or whatever) to the submission address, email@example.com, and it will be queued. As long as the message is in plain text (HTML emails are automatically binned) and is on topic for the group, it will be posted. If you have any problems, you can reach me via comments here (or at my regular email address).
I look forward to some good submissions.