Software Marketing 101

An outstanding resource to online marketing

logoI admit it: I am not the best at marketing.  This is why I am always looking for resources to help me learn more, get better, and ultimately sell more software.  On my system, I keep a large list of bookmarks to pages I need to read, and the ‘marketing’ folder includes, literally, scores of links to pages from DP Directory.

If you, like me, can use all of the marketing resources you can find, you will find their encyclopaedic Software Marketing Glossary very useful.  [In fact, I recently created a new ‘Resources’ category for it, on your right, beneath the blogroll.]  However, there are also more than one hundred articles about online marketing on the site as well.  Specifically for game publishers, they also provide a game press release writing and submission service (which has been used in the past for some of our games, and will be again).

DP Directory is a small company run by Al Harberg, who has decades of experience in the field and provides personal service to clients.  I first interacted with Al through the Association of Software Professionals, where he often dispenses advice (freely) to other members, and I first met him in person at SIC (now ISVCon) 2000 in Tampa.  Interestingly, I recently stumbled across a DP Directory mailing (to our company) from the late 80s, which shows that Al is not new to this game.  He actually offers a service whereby you can Rent Al’s Brain and tap (almost) directly into his many years of expertise.

This week, Digital Gamecraft has begun realigning some internal responsibilities [see opening sentence], and our prospective Director of Marketing/Business Development will be starting her transition by reading the DP Directory website, plus a couple of marketing books originally recommended by Al Harberg.  I am very hopeful…

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