The ASP becomes the ASP

The ASP is renamed to the Association of Software Professionals.

After 23 years of leadership in (what was known as) the shareware industry, and now following the current trend, the ASP has dropped “Shareware” and officially changed its name to the Association of Software Professionals.

The change has been in the works for a while, but it was officially announced on the ASP blog in an article entitled, Shareware is dead – long live shareware!

A press release about the change can be found on Newswire Today, and proper coverage of the name change was recently published by Dr. Dobbs Editor, Jon Erickson, in a blog posting, Shareware: Thanks for the Memories.

When the ASP was formed back in 1987, it was out to promote the concept of “shareware”, a marketing method (n.b., not a type of software) where a user was able to try software before making a purchase (or not), and also to help independent developers/publishers learn how to use shareware (and other methods) to become successful.

The former goal was achieved long ago, as almost all mass market software now has a trial version available.  (See my Mission Accomplished! posting from a couple of years ago.)  The only skirmish remaining was that over the word “shareware” itself, but the ASP has now de facto ceded that control (for the sake of lasting peace, I suppose).  One only need look at this thread at The Business of Software to observe the rampant ignorance even among (nominal) developers, so I can certainly understand declaring that a losing cause.

The latter goal is actually an ongoing mission, and the ASP (regardless of the name change) remains the single greatest resource for independent software developers and publishers.  At only $100 per year, it is quite possibly the best money we have ever spent for our business.

Leave a Reply

Your email address will not be published.