FTP Design Thwarted

Problems with our free-to-play design emerged.

As we analyze the results of Demolish! Pairs FTP, the free-to-play edition of our fun arcade/puzzle game, Demolish! Pairs, this is good time to review the basic design of the IAP (In-App Purchase) products and other options we provide for continuing play.

The Original Design

The first complete plan included the following four IAP products:

  • Golden Ticket  [$3.99] – This product permanently removes all game restrictions and all advertising, providing the same unlimited experience as the “paid” version.
  • Silver Pass  [$2.99] – This product permanently removes all game restrictions (but leaves the advertising in place).
  • Express Pass  [$1.99] – This product permanently removes all advertising (but leaves the game restrictions in place).
  • Two Day Pass  [$0.99] – This product would offer a 48-hour subscription, or a 48-hour extension to a subscription, with no limits or ads.

As we considered the various views that might be necessary to provide notifications of game limits, as well as how we would offer products to eliminate ads, it became clear that one unified store view, which doubles as a notification message, would serve the purpose nicely.  (We plan to refine this idea further.)

Additionally, we added the idea of a button to extend play, for free, which can only be used once each 12 hours.  In practice, we implemented the countdown timer to only begin at the next restriction notification, to make the idea of “appointment” gaming work for us more clearly.  We also limited the extension to the current game (for each player).

The First Hurdle

In an earlier post, Free-to-Play Take 1: Rejected, I documented the initial rejection of Demolish! Pairs FTP due to the fact that the 48-hour subscription was against App Store guidelines, which require all subscriptions to be at least one week.

The original IAP was designed together, as a unit, so each of the buttons would function in conjunction with the others to create the desired “menu” of offerings.  The most expensive (read: still really inexpensive) option was deliberately the same price as the original (“paid”) edition.  The crucial part was to have a cheap option, at only 99 cents, which provided some value, and then another option at each pricing tier.  Once a player commits (mentally) to spending (less than) a dollar, it is only another buck to reach another level of value, and again and again, up to having it all for only $4.  A customer can purchase a middle level of value (Silver Pass or Express Pass) and then, later, obtain the equivalent of a Golden Ticket by purchasing the other one, but the ultimate price difference ($0.99) is the incentive to go for it all at once.

When the lowest tier caused rejection of the game, we quickly removed it, accepting that this destroyed the carefully considered equilibrium of the menu of purchase options.  Also, because of simple mathematics, we could not drop prices and make it work correctly.  We have now designed a replacement (non-subscription) product to provide that least expensive option, though that will take a little more implementation time.

The iAd Problem

As mentioned my last post, FTP: Early Results, the only thing that was absolutely wrong was that iAd had not started serving any ads, so that completely messed up the IAP design.  The Express Pass was pointless, and even looked like some kind of idiocy, because there were no ads to remove in the first place.  On top of that, of course, that also relegated the Golden Ticket to the same value as the Silver Pass, so essentially our whole menu of IAP products had been reduced to merely one logical choice.

Two or three hours after I posted that article, iAd suddenly began serving some ads.  I actually discovered it while playing the game on my iPad just for fun and, unexpectedly, getting an advertisement for Small Business Saturday, after which I was able to confirm a handful of ad impressions (for thousands of requests).  I had never been so excited to see an online ad, and it briefly looked better.

Unfortunately, though ads are being served occasionally, the fill rate is still far below 4% (i.e., 1 ad for every 25 requests), which is almost worse.  Now, the very irregular ad appearances make them almost novel, so there is no real incentive for an Express Pass (nor for choosing a Golden Ticket over a Silver Pass), and there is no indication that the fill rate is going to improve substantially.  As an unexpected twist, most of the few ads that do show up look fine and unobtrusive; in fact, the blue and gold of the most common banner, from Progressive Insurance, almost matches our menu color scheme exactly.

The Next Step

Our next step will be analyzing customer behaviors to see if we can glean any useful information from the limited number of downloads so far.  We have a custom analytics package (that I developed) built into the app but we were waiting to see how the initial release progressed before “flipping the switch” to begin actual reporting.  It now seems fairly clear that our server will not be overwhelmed…

Lack of Ideas? Really?

Ideas are easy.  Execution really matters.

I somewhat regularly read about “game designers” who are lacking ideas, usually via posts from the individuals themselves seeking good ideas for a game (from others).  Mind you, I cannot lay claim to being the best game designer on the planet, but I can certainly tell you that anyone who says that they have no game ideas is definitely not a game designer.

The truth of the matter is that any real game designer always has too many ideas to be able to execute all of them, or even a significant percentage.  If you do not have this problem, you best not fancy yourself a designer at all; instead, take a job with a game company where you can develop the ideas of somebody else, and maybe add a little design input every once in a while.

Here are a few characteristics of pseudo-designers that I have encountered over the many years I have been in this business:

  • they think that “Quake, only with bigger guns” is an interesting idea;
  • they focus on a single design idea to the exclusion of other approaches;
  • they believe that their one idea is so valuable that others are just waiting to “steal” it;
  • they think that an idea is somehow the same as a game design; and
  • they have no idea how much effort is actually involved in building a game.

Whenever I hear one of these stories now, I just have to shake my head and sigh.  Granted, early in my professional career, I was more likely to be swayed by somebody with a grand idea and (at least) a partial game design but, of course, the conversation usually ended with “you create my game and I will split the profits with you, 50/50.”  Even when groups are formed to pursue a particular game design, unless they are properly funded, it almost always ends in failure.

I can hardly believe that people will claim they are a “good game designer”, but they cannot come up with a good idea to turn into a game design.  When I worked at Quest Software, and we were wrapping up The Legend of Blacksilver (Apple II version, circa 1989), our entire development staff (of 4!) sat down at a local Burger King and brainstormed at least four game ideas to consider before the end of a fast food lunch; I still remember one of the ideas that was not chosen to pursue.  Given that, I am astonished when somebody thinks that my company would bother to take their basic game idea, when we have a backlog of our own designs yet to be done, and could easily devise more when/if necessary.

When I first heard about the One Game A Month challenge, I was intrigued at the idea of trying to start clearing out the backlog of those designs (full and partial) we have wanted to create.  Although I am not officially participating, primarily because after 30+ years, my game development goals are not congruent with the bulk of the “indie scene”, I realized that the way to get this done was to actually think less about game design, and focus on execution: actually getting the projects completed.

Execution is always the most important part of game development, because “wouldn’t it be cool if…” is always much easier to say than to do.  Somebody has to program, somebody has to create artwork (likewise, sounds, music, levels, documentation, etc.), and it all needs to be put together and, most of all, finished.  It is not an exaggeration to say that almost all (i.e., more than 90% of) games are never actually completed.

To give you some numbers on the extent of the Digital Gamecraft backlog, I spent an hour or so simply writing down the names of projects for which some design work had been done, including games that had been partially designed and researched, games which had fully documented designs, and several products in various stages of development.  I stopped when I reached 32 projects, though there are certainly more.

The reason that 32 was a good place to stop was that I wanted to prioritize them using a simple binary selection process (a bracket system, if you will), knowing that all of the higher priority projects would spring immediately to mind.  I went through the pairs of projects to generate a rough priority list, and then I manually tweaked the development and release order to create some variety in our lineup (i.e., not producing two games within the same genre back-to-back).  Now I have a list of projects that, even if we could finish one per month, would take us almost until 2016, and that does not even include any of the four AAA games we pitched at E3 (and CGDC) back in 1997.

Our current project list, as it currently stands, contains 30 games, in 6 different genres, spanning approximately one dozen platforms, plus a productivity application and an information web site.  If we can accomplish even half of that in the next 5 years, I will probably be extremely pleased (or, possibly, cloned 😉 ).

However, if your problem is with finding ideas, rather than actual execution of game designs, then it may be time to give up the concept of being a game designer.

ISVCon 2012: Success!

This conference reboot was the best in years.

You shoulda been there!

We have returned safely from ISVCon 2012, which was presented last week in Reno, Nevada [USA] with a mixture of physical exhaustion and mental exhilaration, as is often the case with great conferences.  ISVCon was a relaunch of the old Software Industry Conference, and the consensus was that this was the most beneficial event in several years.  The content was geared towards microISVs (Independent Software Vendors), software companies with just a few people (often, only one person), and the networking/socializing was with others who are facing the same challenges (as well as those who provide services to help).

 The main question: Why were you not there?

 

Before our departure for Reno, I added the Twitter box [edit: formerly] on the right of this blog, and I was “live tweeting” as much as possible throughout the conference, as well as during our journey (and quasi-vacation).  If you follow my personal account at @GreggSeelhoff, you can still see the updates, as well as more going forward.

In the coming days, I will review the highlights of the conference, and I have it on good authority that the Association of Software Professionals (new conference owners) will be making some or all of the session videos publicly available for viewing.

Prior to all that, however, I must give a HUGE shout out to Susan Pichotta of Alta Web Works, who deserves most of the credit for bringing this fantastic 3.0 version of the long-running conference together, and without whom ISVCon would never have happened.  Plans are already in the works for next year, and I really look forward to being there in 2013.

URGENT: ISVCon 2012 is almost here!

Register NOW and save with our discount code.

ISVCon.orgISVCon 2012 takes place July 13-15, which is only a couple weeks (!) away.  ISVCon is the spiritual successor to (or, in entertainment terms, reboot of) SIC, the Software Industry Conference, which I have attended numerous times, and which has always been a great investment.  This conference brings together scores of independent software publishers (or “vendors”, hence ISV) to discuss and learn about the industry  It is a unique opportunity to meet face-to-face with many other people who share similar business challenges; I now call lots of them “friends”.

ISVCon will be taking place in Reno, Nevada (USA) at the Atlantis Casino Resort.

Here is the catch: Time is running out!

Step 1: Register (at a discount)

First, register for ISVCon before the prices go up.  As an incentive, we at Digital Gamecraft can offer you this 10% discount code: “Gamecraft2012“.  Limited time only; prices increase July 1st.

Step 2: Get your hotel room (at a discount)

Next, make your hotel reservations now (using that link) to receive discount pricing and no resort fee.  Offer ends in only a couple of days!

Step 3: Attend ISVCon 2012

Join us in Reno for the conference.  We will be arriving before the Welcome Reception on Thursday evening, during which we will be able to have a drink or two, socialize with friends and colleagues (both long lost and brand new), and switch from travel mode into conference mode.

The conference sessions take place Friday, July 13, through Sunday, July 15, and specifics can be found on this complete conference schedule.  Note that the Friday sessions are Power Sessions, while the Saturday and Sunday sessions provide a couple of options for each timeslot.  There is so much content at ISVCon that we are sending most of the staff (okay, just two of us) to make sure that we can have full coverage of the relevant topics.  Additionally, the networking value and information exchange between (and sometimes during) sessions is possibly even more valuable than the speakers.

That said, let me draw your attention particularly to Paradise Room A on Saturday from 1:45pm to 2:45pm, for my presentation, Quality Assurance for Small Software Publishers, and on Sunday from 9:00am to 10:00am, where I will serve on a panel of game developers for the session, How Games are Different.  The answer to your question is: I will be there and awake at 9am because, with the time difference, that will be noon back home.  (Also, I never work the B room.)

We will there at the conference through the After Hours MeetUp on Sunday evening, before beginning our (more) lengthy journey back to the office.  From experience, this will involve an odd mixture of being physically spent, but mentally energized, full of plans and ideas.  Honestly, attending ISVCon 2012 is probably one of the best ways to spend a few days improving your business; I strongly recommend it for any ISV.

Follow me on Twitter @GreggSeelhoff for live conference updates.  See you there!

Meaningful Play 2010, Day 3

The premier academic game conference wraps up.

Circumstances conspired to prevent me from attending the first part of the conference on Saturday.  I was disappointed to miss the morning keynote, The Intellectual Life of Online Play, presented by Constance Steinkuehler of Games + Learning + Society, at the University of Wisconsin-Madison, which could have been fascinating.  I noticed previously that keynote speakers were being videotaped, so I will keep my eye out for this one.  Since I had already missed part of the next session, too, I chose to take a deep breath rather than rush back for a paper session on Ethical Reflection in Games.

Fortunately, I did make it to the conference in time for Zombies vs. Knaves: Playing Games in Cultural Institutions, a panel presentation that demonstrated the (proper) use of games in a variety of museums, plus a college library.  I was impressed with all of the games: Whyville at the (virtual) Getty Museum, Minnesota 150 Challenge at the Minnesota History Center, Human vs. Zombies (ARG) played at the University of Florida Library, Mysteries of Ancient Art at the Getty Villa, Spy in the City from the International Spy Museum (DC), and Pheon at the Smithsonian American Art Museum.  The latter game is actually an extensible framework to which other educational or commercial entities could add their own challenges over the next year.  It is great to see such positive usage of games as a platform for exploring and learning.

A short break for (provided) lunch was next, during which I had a little time to quietly reflect on the conference, and also peek at the score of the Michigan State vs. Northwestern football game.  (MSU won a great game, but the score was looking pretty bleak for them at that early stage.)

The last keynote of the day/conference was Looking Outside In: LEGO and the Evolution of Play, given (primarily) by Helle Winding of LEGO Universe.  Last time, on the second day of Meaningful Play 2008, we played with Play-Doh during a keynote; this time everybody got LEGO, with which we built all manner of ducks (some more abstract than others).  On the day after the European launch of LEGO Universe, and just three days prior to the worldwide launch, the talk centered around the history and philosophy of the LEGO Group, and how it led to this latest online game/world.  It looked like a really cool project but, frankly, there was not much enlightenment to be gleaned, either from the live presentation or the several produced videos that were screened.

I was surprised to learn, during the talk, that LEGO was in serious financial trouble a few years ago, and I was even more surprised to hear that the product is considered “for boys” by the company itself.  For the record, I took my six LEGO blocks to my wife (who is definitely not a boy) and she enjoyed building a duck more than I did.  That may not not hold true for LEGO Universe, which was designed for a specific market, but I do not see anything inherently masculine (nor feminine) about the plastic blocks.  [Suggestive, perhaps, but not gender-specific.]

Anyway, this was followed immediately by the Conference Closing and the announcement of the Game Award winners, based on judging among the 24 selected submissions to the Game Exhibition (on Thursday).  These winners were:

It appears that the Singapore-MIT GAMBIT Game Lab had a good year, with three games earning multiple awards and mentions.  I also noticed that a couple of the other games could use a little help in the marketing realm.  Here are two quick hints…  First, if you want to have links back to your game (from, say, a blog like this one), establish a canonical web page where the latest and greatest information about the game is published; second, in order for people to actually be able to find said page, try to be consistent with your game title (including punctuation like, you know, hyphens).  A downloadable or online playable game or demo is always appreciated, too.

The conference left me, in a phrase, “emotionally uplifted, physically drained.”  I am really inspired by the thought and effort that goes into all of the different areas of game development, and it is always great to meet so many wonderful people working in the field, either professionally or academically.  At the same time, I am exhausted, having tried to attend the conference while continuing to maintain a degree of business and personal normalcy (all on the weekend with the inaugural F1 Korean Grand Prix running sessions in the middle of our night).

After I get some sleep, I have a number of ideas to try out, and I expect to benefit from a burst of energy achieved via networking with colleagues.  In any event, I now feel safer with my little guard duck (of LEGO) watching over me.

Meaningful Play 2010, Day 2

The conference begins its second/final full day.

This morning dawned cold, as we experienced our first hard frost of the season. One disadvantage of being local to a game conference is having extra responsibilities, such as figuring out where you put the ice scraper in order to clear your windshield. Of course, the corresponding advantage is having appropriate winter clothing available without having to remember to pack it.

The morning keynote was Games that Move Us: Designing More Powerful Emotional and Social Play Experiences, presented by Katherine Isbister of the NYU Game Center (and more).  This talk was quite interesting and informative, looking at the connection between physical actions and emotional states in the realm of games, where requiring certain activities or postures can have a real and measurable impact on the players.

Professor Isbister introduced the concept of the “physical feedback hypothesis”, wherein a human being has an innate emotional response to an imposed physical position.  She first described it with the anecdotal story of a mother telling her child to stand up straight and adopt a confident posture, which in turn actually conveys an internal feeling of confidence.  Then she described (and showed pictures) of a study that proved the facial feedback hypothesis by means of a special game controller that players had to hold in their mouths.  Depending on the position of the controller, the participants mouths were “tricked” into either a simulated smile or frown, and those whose faces were made to smile were statistically more likely to report positive feelings, and to like the controller, than those who frowned.

This idea was then expanded into the concept of “emotional contagion“, where one person is (innately) influenced by the emotions of others.  I know that we experience this here all the time, when one family member is in a bad mood and it seems to rub off on the rest of the family, even without direct negative interactions.  (The next time this happens, I will to try to counter it with unbridled happiness, even if I have to fake it [a la the previous paragraph].)  In the specific area of games, the mood of players simultaneously playing a game spread to each other and to non-players in the room.  Adding the earlier concept to the equation, enticing the players to make happy/silly dance movements (for example) improve the mood and connection between players.  This was demonstrated with video of players using We Cheer as well as a custom Wii game created specifically for a study (and involving the controllers inside silly hats).

Katherine Isbister mentioned, as an aside, that studies show a hunched posture, as our ancestors might have adopted as a defensive position, evokes a physical reaction (i.e., release of hormones) that actually increases stress and blood pressure, and she noted that this is not unlike the position we take when sitting at a desk working with a keyboard.  Also, just because she mentioned it, here is a video of a cat using an iPad.  Finally, the talk ended with a call to action for deeper discourse on this idea of the actual physiological effects that games can have on players and how to harness that to make more powerful (and positive) game experiences.

During the first set of breakout sessions for the day, I attended a roundtable, Video Game Violence: Is There a Role for it in Meaningful Play.  This session dealt with both the title topic and the secondary issue of the upcoming Supreme Court case, which is particularly interesting to me, having testified before the Michigan Senate Judiciary Committee back in 2005 in opposition to a similar law restricting sales of video games.  The discussion was very active and open, and the consensus seemed to be that video games have some effect on players, certainly, but that aspect still needs significant study yet, and in any case, legal restrictions on games are a bad idea.  It is truly disappointing that politicians cannot be as thoughtful and deliberative as the people here.

I made the observation that I just wanted the law declared unconstitutional (again, once and for all) so we can then focus on the more subtle and important areas of academic research and understanding, without the threat of the blunt instrument of legislative policy interfering, for which I was later personally thanked by the primary moderator, Maria Chesley Fisk, Deputy Director of Health Games Research.  The conversation among most of the roundtable participants continued well after the session was officially over, and I did not end up leaving the room until more than 40 minutes into the lunch break.  This was a very valuable discussion.

Of course, a shortened lunch break (plus payroll) meant that I was late getting back to the conference for the next talk, Navigating the Wilderness of Educational Entertainment: Design Challenges in Man vs. Wild: The Game, presented by Nathanial McClure, Patrick Shaw, and Brian Winn.  This session was fascinating because the development was a collaboration between Scientifically Proven Entertainment (with McClure and Shaw), F84 Games (in LA), and game development students at Michigan State University (under Brian Winn).  The project also involved publisher Crave Entertainment and Discovery Channel.  I was disappointed to have missed the beginning, since the logistics of this arrangement were apparently discussed before I was there, though hearing about the design challenges for the game (to be released in early 2011) was also interesting.

The final breakout sessions of the day had me attending a panel, Growing the Game Industry in Michigan: Two Years Later, which is (of course) directly relevant to our company.  As the title suggests, this was a followup to a similar panel on the first day of Meaningful Play 2008.  The lineup featured the return of Matt Toschlog (Reactor Zero),  Gjon Camaj (Image Space), and Brian Winn (moderator), who were joined this time by “Than” McClure (from the previous session), Jared Riley (Hero Interactive), and Ken Droz (formerly of the Michigan Film Office).  The discussion was mostly about the 42% tax credit for building games in Michigan, which enticed McClure to move his company to Michigan from Los Angeles; the elephant in the room was the fact that he is currently suing the state to actually receive the promised incentives, after his company was promoted as a “success story”.  All members of the panel (even despite these issues) agreed that Michigan is a great place to live and do business.

The afternoon keynote, Finding the Feeling: Experimental Development @thatgamecompany, presented by Robin Hunicke, was ostensibly about design challenges in Journey, a game currently under development by thatgamecompany, but it was also an inspirational talk that reminded me why we create games and what they have to offer players.  She spoke about the intellectual, emotional, and social needs of players, and she noted how much tone of voice and body language are involved in human-to-human connection, but is usually lost in game environments.  She concluded that, “collaboration is hard”.

I was interested to hear that they create a “thesis” for the game, and that it was, essentially, too personal to share with the audience, although earlier theses, “Together we can move the mountain” and “We all walk the path; each journey is different“, were mentioned.  Alas, I cannot properly convey the moving spirit of this presentation in a blog; suffice it to say that it was very good.

Immediately following the keynote was the MSU Ten Years of Games Happy Hour Gathering, which was a networking event at a local brew pub.  I had a chance to talk with several people, including a lengthy conversation reminiscing about the game industry, and other topics, with Rod Myers, a PhD student at Indiana University.  When Jared Riley gave his “keystone speech”, celebrating his company’s fourth anniversary, I realized how fortunate I am to still be in this industry (as one of the “old guys” at the conference).

Friday was a great day.

Meaningful Play 2010, Day 1

This academic conference begins in earnest.

This morning Meaningful Play 2010 officially got underway.  I decided to take along my iPad, so parts of this posting are being written throughout the day from the conference site.  (Alas, not all things blog are easy to manage with only a touch interface, so the final edit had to be done on a system with a mouse.)  As I grabbed my cool DirectX conference laptop bag [Thanks, again, Microsoft!], I was amused to realize that my name badge from Meaningful Play 2008 was still attached to it.  A collection is born.

The conference began with a short welcome presentation followed by the opening keynote by James Paul Gee entitled, Design, Learning, and Experience.  In the talk, Gee introduced the concept of Plato’s Problem, which he describes as people sometimes being “way smarter” in some areas than one expects them to be, and the converse, Orwell’s Problem, where people can be “way stupider” than they should be.  This latter issue was dramatically illustrated by a review of the recent mortgage crisis that led to the current downturn in the economy, and specifically the fact that anyone with any critical intelligence could have predicted that bundling a bunch of bad assets along with worse assets into a financial instrument results in a very bad risk.  (Another somewhat depressing example of this involved Glenn Beck and resulted in the conclusion that one “cannot fathom that level of stupidity.”)

In regard to (supposed) intelligence testing, he noted that in a type of logic problems involving sorting cards with various figures, such as circles and squares, 75% of people get them wrong, but putting an equivalent challenge before them in which they have a stake in, and therefore care about, the outcome, the correct solution is found 90% of the time.  Additionally, people are shown to be better able to think well when they have clear goals and must take action.

Where this applies to games is that these types of challenges are those that games can present quite well, essentially helping to draw out the innate intelligence in people.  Further, Gee asserts that games are actually the solution to Orwell’s Problem, which is caused by “re-lying” on ideas presented by others, without critical thought.  Games allow (or even force) players to think for themselves, to rediscover that process of learning and thinking, and also thereby to prepare for future learning.  It was an excellent keynote to get things rolling.

Next was the first set of breakout sessions, taking place in five different rooms.  I was considering the Puzzle Design for Educators and Game Developers workshop, but instead I decided to remain in the ballroom for the next talk, the balance tipped by a reference in the prior keynote to Filament Games.  The talk, Learning Learning Games: How to Effectively Teach New Game Mechanics, was presented by the company CEO, Dan White (rather than Dan Norton, co-founder and Lead Designer, as expected), and was a practical survey of methods for providing game tutorials.

The focus of the talk was particularly towards tutorials in educational games, where the player may not even be a willing participant.  Dan White framed the problem as game tutorials being the last designed, but first experienced, part of a game, and then he listed nine different techniques that can be used, demonstrating most of them via contrasting some of their early game prototypes with the finished (or revised) versions.  The end of the talk moved to the topic of play testing, which (unfortunately) got short shrift due to time constraints, but was the main topic of the question and answer period.  The speaker made the great point that they have to remind or explain to play testers that it is the game that is being tested, not the players, so they cannot fail.  My (final) question to him was whether they filtered their testers based on target audience, and the short answer was basically that they did not for alpha (internal) testing, but that they did for beta (external) testing, and were usually contractually obligated to do so as well.

Although there was no time for a followup question, which would have been to ask how they weight the feedback from testers outside their target audience, the question did trigger a wonderful conversation on the topic with Laurie Hartjes, who will be presenting her paper, Life and Death in the Age of Malaria: A risk-reduction game for study abroad students, tomorrow.  Among other things, she told me that for this topic (which boils down to teaching players how to stay alive), she learned that it was necessary to greatly simplify the game, after opening with some attention grabbing headlines, for the bulk of her audience; however, she found that the 5% of players who self-identified as “gamers” really enjoyed the more complex (resource management) version of the game.

After this chat, I took a long lunch to deal with some important business issues, so I missed the LEGO (which was limited to 15 participants anyway) and Hermit Crab Game Design workshops, which were the last for the duration of this conference.  The closing keynote on Saturday is about LEGO, though.

I returned to the MSU Union, where the conference is being held, just in time for the afternoon keynote, What Will Great Serious Games Look Like?, presented by Ben Sawyer, with whom I had some online association a few years before he became the “lead goose” of the serious games movement (as he was introduced).  When I read the name of the session aloud my business partner (and wife) answered, simply, “Like other games.”  She was absolutely right, in my opinion, and I expected a similar discussion, but the talk was a little askew from supporting or refuting that idea.

Ben’s first important slide read, “All Games are Serious.”  I agree with this sentiment (games that, literally, deal with ‘life or death’ information notwithstanding), and it defuses some of the debate about the term “serious games” that has apparently erupted recently in some online/academic communities.  After this, the talk turned toward the technical support frameworks that need to be in place for this type of (non-commercial) game, a topic that did not interest me much, quite frankly (not being an evangelist for this movement).  There were some decent takeaway points, though, including the need for accessibility, including for color-blind players, and that “connectedness” between [serious/educational] games and the real world is necessary to further the message or learning.  In other words, the games should supplement existing methods, especially those involving human interaction, rather than replace them.

There was a dinner break prior to the conference reception, game exhibition, and poster session, held at the East Lansing Technology Innovation Center, a local technology business “incubator”.  Honestly, I only popped in very briefly to scan the posters and then glimpse the numerous games on display.  I did get a longer look at Undercover UXO, a landmine education game developed for the OLPC (One Laptop per Child) system by the MSU MIND Lab.  I was very intrigued with the CombiForm idea (and hardware), though my time was running out (and the controller handle was too small for my big hands to fit through, so holding it was quite uncomfortable), so I did not see the full demonstration despite the enthusiasm of the designers/presenters.

I left early for another obligation (in which I scored a goal), and now I just look forward to tomorrow.

A cloud is forming

Changes to this Gamecraft blog are underway.

I am currently in the process of revamping Gamecraft to make it more useful for readers and easier to find the desired content.  I am also trying to improve the marketing and SEO (search engine optimization) for the site in order to bring more visitors, and hopefully the changes will help them become regulars here.

The quest to improve my blog began with a post in the asp.members.marketing newsgroup of the Association of Software Professionals.  Responses from fellow members suggested that there was not problem with the focus or content of the postings, but rather that the organization was not ideal, especially for new visitors.  In particular, it was suggested that I add a “tag cloud” to the side bar, which I have done, and tag my posts appropriately, which process is underway but may take a while (since there are nearly 300 posts to update).

To be honest, I never really considered a tag cloud before, but now I definitely see the benefit, making the topics of the blog available at a glance.  I actually needed to make some CSS modifications to the theme in order for the one here to appear more as a cloud and less like individual lines of alphabetical keywords.  For the moment, certain keywords (e.g., “Mac”) are overrepresented based on recently activities and releases, but it is an improvement.

Other changes included moving the ‘Archives’ column to the far right, so that its length does not displace other groups, moving the ‘Categories’ column up, and adding a ‘Recent Posts’ column.  (At least some of these changes may have been made previously and then lost in a WordPress or theme update.)  In the near future, I am planning an ‘About your host‘ page for those who want to know more about me and my extensive experience, as well as a ‘Best of Gamecraft‘ section with links to some of the most useful and popular articles.

I sincerely invite any suggestions or criticism of the style, content, and organization of the blog, either via comments to this posting, or directly via email to seelhoff@sophsoft.com.  Praise, of course, would be accepted as well.

Gamecraft 2.0

This Gamecraft blog gets a face lift.

After nearly 5 years and exactly 250 posts, it was about time to update the appearance and features of this blog site, so here is the new Gamecraft 2.0.

Obviously, the aesthetics have changed substantially (and are likely to do so again in the future).  Technologically, I have switched to WordPress, from Blogger, and the entire publishing path is now internal (rather than editing remotely and hosting locally).  This change also means that the blog is generated dynamically from posts stored in a database, rather than a large collection of static(-ish) pages.

One of the nicest new features is the addition of a search function for the blog.  I was able (after some manual editing) to import all of the previous posts into this new blog (the ‘Older posts’ category), though I chose to lose (rather than relink) all of the comments in the process.  I did, however, retain the original Gamecraft site at https://blogger.gamecraft.org for archival purposes.

I know that there will be some teething pains as I relaunch this blog, so please let me know if/when you find issues.

Thanks! 🙂

TTFN (July, 2009)

Ta Ta For Now [22 July 2009 Edition]

In mid-summer, with no particular news from SIC, and my primary development project taking longer than expected to get completed (enough for beta testing), I am going to take a short hiatus. I have plans to improve this blog aesthetically and also have a couple of technical articles already in the pipeline, so I hope the break to be brief (yet refreshing).

One can monitor one of the feeds (RSS or Atom) for my next blog update.

Thanks for reading!