SophSoft Relaunch

Posted on September 13, 2016 by Gregg

SophSoft, Incorporated jumps back into the fray.

After a respectful (and necessary) period of readjustment, while SophSoft, Incorporated and Digital Gamecraft™ added a second office on the west coast, we are making our public reappearance.

It has, admittedly, been a while since I have made any concerted effort to market our development services or published games, or to comment on industry events. Instead, I have retrenched to focus on our core concerns: key clients, business organization, and (of course) financial stability. Having made significant progress on all fronts, it was time for us to again perform those functions that go beyond simple maintenance to actually growing the company. To that end, I am not only committing time to this effort but getting more assistance in areas that I can efficiently delegate.

Here is a quick roundup of the news (past and upcoming):

SophSoft, Incorporated

Over the past year, we have continued our previous development work, most notably for Goodsol Development, with whom we have been working for 15 years (later this month); there have been several releases in that time, and many more are still scheduled to be shipped (for Windows, Mac OS X, and iOS) during the rest of 2016.

We have added to our collection of mobile devices (iOS, Android, and Windows) for development and testing, as we have continued to improve our knowledge and experience on all three platforms. (I can neither confirm nor deny reports that Apple Watch, Android Wear, Apple TV, and Android TV are included in our forthcoming lineup.)

As a departure from games, development is underway on a new line of productivity tools that aim not only to enhance our bottom line, but also (actually, primarily) to significantly increase our internal efficiency and organization.

Digital Gamecraft

We have continued to support (albeit not promote) Demolish! Pairs for iOS, while we have been making progress on an Android edition. This progress on a new platform for Demolish! Pairs has gone from fitful to steady, and it is now increasing in velocity. We have some new marketing prepared, including an online playable version (in HTML5). Expect new features and new platform announcements fairly soon.

In addition to that title, our next game is already under development. This one will be the first of our “Gamecraft Classics™” series of classic board and card games, and it represents an early step along our roadmap of upcoming titles in five major genres, as well as a few experimental (‘one off’) titles. All of these games feed into our SophPlay™ System for robust game development, strengthening its foundation.

Finally, plans are in place for renewing and enhancing our presence on social media, expanding from Facebook, Twitter, and Google+ into more places for community. Follow us via these links now and experience the resurgence as it happens.

Still More…

As noted, we now have offices in both East Lansing, MI and Los Angeles, CA, and it has been a chore getting our infrastructure working (together) in both places. Now that we have stability, we are enhancing our capabilities with new, faster servers. Although the switch-over and retirement of older hardware is still in progress, users should experience more responsiveness and better reliability (if not now, then within a couple of weeks).

As ‘no battle plan ever survives contact with the enemy‘ (in this case, the challenges of limited resources and product discoverability, primarily), there is no doubt that our goals are ambitious and our priorities will change. However, as an entrepreneur, I find that merely maintaining the status quo is more stressful than risking failure.

SophSoft West

Posted on August 22, 2015 by Gregg

Now (also) coming to you from Los Angeles.

Digital Gamecraft It has been quite a while since I posted a Gamecraft update. The last six months have been filled with “opportunity”, and the upshot of it is that I have relocated to Los Angeles, California.

Structurally, SophSoft, Incorporated and Digital Gamecraft still continue to operate from our Michigan office, and nothing substantial has changed in terms of client services or product development. Practically, of course, having the company principal living a couple thousand miles away from the home office presents interesting challenges (some of which are still being resolved). I am definitely in a period of adjustment, both personally and professionally.

So, what am I doing in California?

I am out here to pursue a great opportunity in the burgeoning field of augmented reality, bringing my years of experience in game development, coupled with my abilities in quality assurance and robust programming, to bear on a young industry that is just beginning to show its enormous potential. That, however, is a topic (well, several) for another post.

For the moment, though, I am still transitioning from living in the Midwest to residing in the second largest city in the United States, and now that my West Coast office is up and (mostly) functioning, we are looking to resolve the remaining logistical and technical challenges inherent in running a business with offices in two different states.

Please stay tuned!

2015: 10% Done

Posted on February 7, 2015 by Gregg

No news can also be bad news.

It has been a couple of months since my last blog post, and in that time, there has not been a lot of encouraging news about the game industry, business, or life in general. We have often heard, “If you don’t have anything nice to say, don’t say anything.” More specifically, I do not want to spend a lot of time and effort whining (or whinging, if you prefer) and filling this Gamecraft blog with negativity. However, that can result in a very quiet site sometimes. That said, it is past time to provide an update, despite its somewhat unfavorable tone. (Besides, with 475,830 spam comments rejected and very few actual comments, and fewer informed opinions, evidence is that few will read this anyway.)

The positive is that we are still alive and kicking and, with Goodsol Development, we continue to publish and improve the best solitaire games on the planet. Nevertheless, what has been appreciated in the past as fantastic fun, quality workmanship, and excellent support is now just expected from us as par for the course, and rarely recognized nor appreciated. If “the squeaky wheel gets the grease“, then perhaps by eliminating any squeaking wheels from our products, nobody cares anymore. 🙁

Winter of disappointment

The overwhelming feeling over the past several months has been one of disappointment. Nothing catastrophic has happened, but the total weight of one minor setback after another, and one dissatisfying interaction after another, without many positives to offset them, is definitely sapping my remaining optimism. At first I was interpreting most of this solely in terms of the game industry, or even just our little part of it, but it is now clear that the same type of problems run throughout our society and culture. This realization does not inspire a hopeful mood in me.

Still, the Richard III interpretation of this section title provides something on which to hang my hopes. After all, there has to be a thawing in the spring (whenever that comes), and if my general expectations have fallen low enough, it makes it much easier for me to be pleasantly surprised. There have to be more people out there who do not automatically approach every interaction with the thought, “what’s in it for me?”

In other words, there is nowhere for my attitude to go but up. Actually, I have fallen to a very succinct phrase that describes it perfectly, but since the command verb is an expletive, I will go ahead and leave that to your imagination.

Practical adjustments

Given the current situation, we are making a slight switch away from “business planning” and toward “take things as they come“, especially since something significant is likely to change our course in the short term anyway (or else there may not be much of a long term at all). Independent game development has become (practically) unsustainable.

As part of this shift, I am reorganizing my general schedule, compressing the business functions (which have been generally unsatisfying) into just a few days each week, leaving the majority of my time for pure (hopefully, uninterrupted) development work, which is what I truly enjoy. After any client needs are met, I will be focused on designing and building the kind of games I want to make.

The next game industry crash is already underway, but I will not go down without a fight!

Anybody who wants to prove me wrong can do so, easily, by hiring me for game development. You can find my résumé linked from my online portfolio.

Developer for Hire

Posted on December 2, 2014 by Gregg

You have a game idea. Let us create it for you.

This week marks 20 years (!) since we first took our company full-time. In that time, we have developed more than 25 products for a variety of clients. We have published games for Windows, Mac OS X, and iOS, and we have extensive experience.

Now, we are available immediately for new development contracts. We have a significant opening in our schedule, which we need to fill soon. This is your chance to have a world-class game developer working (or consulting) on your project. If you want to explore this opportunity, please contact me directly at seelhoff@sophsoft.com.

For more information on SophSoft, Incorporated, please visit the web site, and you can also download our brochure [PDF, 2 pages] to find out how we can help you.

All clients get to deal directly with me, and if you are interested in my 25+ years in the game industry, please feel free to look at my résumé [PDF, 4 pages].

Act quickly! Do not miss this opportunity. It may not last long!

Summer Slump

Posted on June 4, 2014 by Gregg

Mobile games may not play by the same rules.

We have now entered summer (in the Northern Hemisphere, anyway), which is traditionally a slow time for sales in the game industry. The explanation over the years has generally been that this is a time during which people take vacations and spend more time outside, so they spend less time at the computer or game system and play fewer games. This certainly makes sense for desktop and console games, but in this day of increased use of mobile devices and handhelds, the traditional explanation may not hold (as much) water. When one of your game systems (i.e., phone) travels with you everywhere, it makes sense that it would get used as much as usual; in fact, it is likely used more in places like airports, the back seat of a car during a long drive, and the hotel room after the swimming pool has closed for the evening.

Of course, if summer shifts play to mobile games, where the (dubious) profits are marginal, at best, this is still likely to result in an overall slump for companies who support more than one type of platform. Nevertheless, I expect that consumer behavior changes differently in the summer with respect to mobile games. I would hope for extra game purchases in preparation for a vacation or while waiting during travel.

Interestingly, our limited data (with a little squinting 🙂 ) can fit that scenario. Since the holiday weekend at the end of May (Memorial Day in the United States, Late Spring Bank Holiday in the UK), downloads have changed. At the start of that weekend, we saw a spike in downloads which mostly persisted through the (holiday) Monday, after which they essentially flatlined for a few days. Then, last weekend, we had another (smaller) spike on Friday, Saturday, and Sunday, then (now) back to zip. Alas, our total download counts are too small to draw definitive conclusions (or even be statistically significant 🙁 ), and it has only been a couple of weekends. (Our sales do not definitively correlate with downloads.) Also, many schools around here are still in session, so we are not really into the heart of summer vacation season either, though the weather is definitely much improved.

Operating more on the assumption that mobile sales may persist through the summer, and the knowledge that sales really need to improve, than on the need for experimental data, we have decided to put Demolish! Pairs on sale for 50% off throughout the month of June, and we have likewise discounted all IAP products in Demolish! Pairs FTP similarly. Sure, it may skew the data, but in a good way. 🙂

As a reward for reading this blog post (assuming that you have done so in a timely manner), I will tell you that we are approaching the 1 year anniversary of the Demolish! Pairs release, and to celebrate, we plan to make the game absolutely free for one day only, on June 18, 2014. You can download the game on that day (two weeks from today) and keep it forever.

“There’s a hole in the cat bag!”

SophSoft.com Relaunch

Posted on May 8, 2014 by Gregg

Our game development consulting site is back online.

Earlier this week, we relaunched our SophSoft web site, which lists some of our quality game development services and professional game contracting experience.

The site is sophsoft.com.

Historically, this site has been the main web site for SophSoft, Incorporated, our parent company. We have had and used the domain name since November 14, 1995, and the official corporate name was, in fact, taken from the domain name.

The site has been down for a while, though. Honestly, we found ourselves in a bit of a weird and unfortunate situation. When our business partner and artist, Rick Tumanis, died back in 2011, it was a huge loss. Not only did we need to regroup from the sadness, but we also no longer had our Art Director to draw upon. This meant both that the services we offered would need to change and that the person in charge of web design and appearance was, shall we say, unavailable.

After more than two and half years, with the site having been pulled when we replaced a web server quite a while ago, I finally made the move and built the new (albeit small) site and published it for those who have been looking for our game development services. I kept a few items from Rick on there, but realigned the focus. At some point, I will add pages specific to our various contracting projects, but for now, the site is back.

If you need game development assistance, either with technical programming challenges or with higher level management and design, or want to have an entire game created by a professional team with decades of experience, be sure to check out SophSoft.

“Nothing Short of a Masterpiece.”

2013: Year in Review

Posted on December 31, 2013 by Gregg

Overall Performance Grade: B

As the number of hours left in 2013 dwindles down to minutes, it is a good time to look back on the past year and do an honest performance review for the work we have done at Digital Gamecraft and SophSoft, Incorporated.

Major Events

#10: Lack of Ideas? Really?

We created a roadmap of our upcoming development projects, which list “contains 30 games, in 6 different genres, spanning approximately one dozen platforms, plus a productivity application and an information web site.” Toward the end of the year, we also did a reevaluation of our company purpose, vision, and mission, confirming our goals and how each of the above products help fulfill them.

#9: iOS Development

We finally released our first iOS titles this year, and once we started on the new platform, we shiped 12 SKUs for iOS (7 titles and 5 updates).

#8: Goodsol Solitaire 101 Touch Edition 1.0 / GSCITE 1.10

We released the initial iOS version of this collection of 101 favorite Solitaire games (plus 34 bonus games) on June 3, and we released a significant update on September 27.

#7: Most Popular Solitaire Touch Edition 1.0 / MPSTE 1.10

We released the initial iOS version of this collection of 30 most popular Solitaire games (plus 13 bonus games) on April 25, with a significant update on August 14.

#6: FreeCell Plus Touch Edition 1.0 / FCPTE 1.10

We released the initial iOS version of this collection of 8 FreeCell type Solitaire games (with 4 bonus games) on April 2, and a significant update on July 31.

#5: Pretty Good Solitaire Mac Edition 2.50

We released this update to the premier Solitaire program for Mac OS X, bringing the total to 500 games, after two previous updates, PGSME 2.42 (420 games) and PGSME 2.44 (440 games), earlier in the year; we also launched a major upgrade project to make the next version of PGSME, due fairly soon, even better.

#4: Pretty Good Solitaire Touch Edition 1.0 / PGSTE 1.10

We released the initial iOS version of our flagship Solitaire product with 500 games, the biggest Solitaire package available for iPad, on July 16, and then followed that up with a significant update on October 22, with 520 games (plus 72 bonus games). We also refined our upgrade development process for this title.

#3: A Little Solitaire Touch Edition 1.0 / ALSTE 1.10

We released the very first version of this collection of 9 Klondike, FreeCell, and Spider Solitaire games, for iPad, on March 22, and published a significant update on July 26. This was a major event not only because it was our first ever iOS game, but also because, on March 27, it became the #1 card game in the App Store.

#2: Demolish! Pairs FTP 1.0.1 for iPad

We released a free-to-play version of our arcade/puzzle game, Demolish! Pairs, on November 6. This was the second SKU from Digital Gamecraft, and our very first venture into the “free” section of the App Store (with decidedly mixed results).

#1: Demolish! Pairs 1.0 for iOS

On June 18, we released Demolish! Pairs 1.0, our puzzle/arcade game for iOS, thereby reentering the self-publishing arena. It was the first title published by Digital Gamecraft, and the last to contain fully custom artwork (and sounds) from our late artist, Rick Tumanis. Although it was not the runaway success that it should have been, it provided a positive first step and, along with Demolish! Pairs FTP, gave us some very useful information about the iOS market.

What Went Right

Digital Gamecraft has remained a full-time independent game development company for (now) the 19th consecutive full year (stretching back into 1994, as Sophisticated Software Systems); this alone is a significant accomplishment.

Our product development continued apace, as did our strong affiliation with Goodsol Development, resulting in 15 SKUs released in 12 months. We firmly established ourselves on the iOS platform, and Digital Gamecraft has published its own titles.

What Went Wrong

The video game industry, as a whole, is in a period of crisis, even though some “evangelists” continue to preach the opposite. Continuing to survive in this depressed climate is a true challenge (though we strive to thrive).

We have seen falling sales and reduced revenues, and our entry into the iOS market with products on the App Store has done little to stem the negative trend. In fact, it distracted us somewhat from Windows and Mac development, where the sales are slowing, but which are still a better investment than mobile platforms (for now). Our experiments in free-to-play marketing suggest that it is not a general solution.

Final Evaluation

On balance, I awarded a grade of B (again) for overall performance in 2013. My initial inclination was to grade our efforts as a C+, but when I looked back on what actually happened in the year, we met most of our development goals. Digital Gamecraft released its first two games, and we broke into the iOS market with numerous titles. Although reduced income does cast a pall over the year (and my mood), I determined that it should not count against our productivity grade.

That said, though, things will clearly need to improve in 2014, and we have already taken steps to achieve that, but this is a discussion for another post. 🙂

FTP Design Thwarted

Posted on November 13, 2013 by Gregg

Problems with our free-to-play design emerged.

As we analyze the results of Demolish! Pairs FTP, the free-to-play edition of our fun arcade/puzzle game, Demolish! Pairs, this is good time to review the basic design of the IAP (In-App Purchase) products and other options we provide for continuing play.

The Original Design

The first complete plan included the following four IAP products:

Golden Ticket [$3.99] – This product permanently removes all game restrictions and all advertising, providing the same unlimited experience as the “paid” version.
Silver Pass [$2.99] – This product permanently removes all game restrictions (but leaves the advertising in place).
Express Pass [$1.99] – This product permanently removes all advertising (but leaves the game restrictions in place).
Two Day Pass [$0.99] – This product would offer a 48-hour subscription, or a 48-hour extension to a subscription, with no limits or ads.

As we considered the various views that might be necessary to provide notifications of game limits, as well as how we would offer products to eliminate ads, it became clear that one unified store view, which doubles as a notification message, would serve the purpose nicely. (We plan to refine this idea further.)

Additionally, we added the idea of a button to extend play, for free, which can only be used once each 12 hours. In practice, we implemented the countdown timer to only begin at the next restriction notification, to make the idea of “appointment” gaming work for us more clearly. We also limited the extension to the current game (for each player).

The First Hurdle

In an earlier post, Free-to-Play Take 1: Rejected, I documented the initial rejection of Demolish! Pairs FTP due to the fact that the 48-hour subscription was against App Store guidelines, which require all subscriptions to be at least one week.

The original IAP was designed together, as a unit, so each of the buttons would function in conjunction with the others to create the desired “menu” of offerings. The most expensive (read: still really inexpensive) option was deliberately the same price as the original (“paid”) edition. The crucial part was to have a cheap option, at only 99 cents, which provided some value, and then another option at each pricing tier. Once a player commits (mentally) to spending (less than) a dollar, it is only another buck to reach another level of value, and again and again, up to having it all for only $4. A customer can purchase a middle level of value (Silver Pass or Express Pass) and then, later, obtain the equivalent of a Golden Ticket by purchasing the other one, but the ultimate price difference ($0.99) is the incentive to go for it all at once.

When the lowest tier caused rejection of the game, we quickly removed it, accepting that this destroyed the carefully considered equilibrium of the menu of purchase options. Also, because of simple mathematics, we could not drop prices and make it work correctly. We have now designed a replacement (non-subscription) product to provide that least expensive option, though that will take a little more implementation time.

The iAd Problem

As mentioned my last post, FTP: Early Results, the only thing that was absolutely wrong was that iAd had not started serving any ads, so that completely messed up the IAP design. The Express Pass was pointless, and even looked like some kind of idiocy, because there were no ads to remove in the first place. On top of that, of course, that also relegated the Golden Ticket to the same value as the Silver Pass, so essentially our whole menu of IAP products had been reduced to merely one logical choice.

Two or three hours after I posted that article, iAd suddenly began serving some ads. I actually discovered it while playing the game on my iPad just for fun and, unexpectedly, getting an advertisement for Small Business Saturday, after which I was able to confirm a handful of ad impressions (for thousands of requests). I had never been so excited to see an online ad, and it briefly looked better.

Unfortunately, though ads are being served occasionally, the fill rate is still far below 4% (i.e., 1 ad for every 25 requests), which is almost worse. Now, the very irregular ad appearances make them almost novel, so there is no real incentive for an Express Pass (nor for choosing a Golden Ticket over a Silver Pass), and there is no indication that the fill rate is going to improve substantially. As an unexpected twist, most of the few ads that do show up look fine and unobtrusive; in fact, the blue and gold of the most common banner, from Progressive Insurance, almost matches our menu color scheme exactly.

The Next Step

Our next step will be analyzing customer behaviors to see if we can glean any useful information from the limited number of downloads so far. We have a custom analytics package (that I developed) built into the app but we were waiting to see how the initial release progressed before “flipping the switch” to begin actual reporting. It now seems fairly clear that our server will not be overwhelmed…

Free-to-Play Take 1: Rejected

Posted on November 2, 2013 by Gregg

The first submission of Demolish! Pairs FTP was rejected by Apple.

As I mentioned in my last post, I decided to embrace the free-to-play concept fully (if perhaps halfheartedly). Unfortunately, my first attempt for iOS did not result in reciprocation, as Apple reviewers rejected the IAP (In-App Purchase) products submitted with the product, Demolish! Pairs FTP. (Alas, it took the product 8 days to get a review, which then lasted only 15 minutes before the rejection notice.)

I had designed what I thought was a well-balanced menu of (4) IAP products, ranging from a “Golden Ticket” at $3.99 (the current price of the “paid” game) down to an inexpensive “Two Day Pass“. This last item ran afoul of a guideline I had overlooked:

“Content subscriptions using IAP must last a minimum of 7 days and be
available to the user from all of their iOS devices”

The inclusion of that product was intended to mimic a standard overnight video rental, which is a clearly established mechanism for viewing movies, instead applied to a downloadable video game. I felt that the inclusion of a $0.99 item (subscription, in this case) was important to anchor the bottom end and provide a quick, low resistance, purchase option for the customer. The economics also basically require that a product priced in such a manner be something of a standalone, since the gap between pricing tiers is 1 dollar US, so this lowest (non-free) tier does adequately fill the space between any two other tiers; the short subscription would have met the need quite nicely.

I accepted the decision (since I had completely missed this restriction in my earlier review of submission guidelines), but not without registering my thoughts on the matter:

I realize that you do not have the authority to overrule the cited guideline, but I personally feel that it is misguided and stifles innovation. In particular, overnight rentals have been well-established in the video rental industry, and our “Two Day Pass” option was intended to be analogous. Now we have no method to test the acceptability of this approach (to customers) under iOS.

Indeed, I do intend to experiment with this option under Android, if possible (and I will read payment guidelines with this in mind), since one major goal of this whole procedure is to learn what does and does not work in this arena.

Preparing a second submission

Clearly, Apple was not going to allow me to experiment with this idea (as is), and I was convinced that extending the subscription to 7 days would unbalance the design, as would increasing the price of what was, very deliberately, the most inexpensive choice. Besides, the “Two Day Pass” idea was already engraved in button artwork. 🙂

Rather than taking a bat to my IAP product design and hoping it remained stable, or delaying release long enough for a redesign to accommodate a different low end option, I decided to simply remove the “Two Day Pass” entirely, initially offering only 3 IAP products for sale. Although the anchor I wanted is no longer there, this whole exercise is somewhat experimental and, certainly, incomplete data now is better than complete data delayed (and, hence, no data in the interim).

It pained me, due to the many hours of design, implementation, and testing, but it was far easier to remove the option than to add it in the first place; the second submission of Demolish! Pairs FTP was completed on the same day as the initial rejection.

Planning for the future

The design for the free-to-play version of Demolish! Pairs already envisions several updates to the IAP system that were not (fully) implemented for the initial release. A replacement for the inexpensive subscription product was just added to the list of features to be added in future upgrades, and an idea is already in the works.

With the removal of the fourth product button from the store page, the “hole” in that page looks even larger than it did previously. However, the view actually contains (hidden) controls for some of the upcoming options, including the fourth product button, so the store will look progressively better as we roll out these features. Of course, all of that is premised on the free-to-play edition actually registering on the income needle.

So, now we wait (again)…

Mental Retooling

Posted on October 25, 2013 by Gregg

Grizzled veteran embraces free-to-play concept.

In my last post, You Lost Me at ‘Buy’, I was ranting about a scenario that really had me down-heartened about the direction of the game (and, in particular, mobile game) industry. However, not being one to wallow, I already had a plan in motion (and development) to adapt to the changing landscape of the business I chose (back in the 80s) to be part of.

In the two months since that post, I have been working on Demolish! Pairs FTP, a free-to-play version of our latest iOS release.

In truth, the process was already underway when I made that blog post, but a comment from Joel Davis, along with an intense read of the book he recommended, Free-to-Play: Making Money from Games You Give Away, by Will Luton, caused me to revisit the (free-to-play) design from the top, with a different attitude and approach.

I ended up with a separate design document just for the free-to-play features that was longer than the design document for the game itself. I did not change anything about the actual gameplay, deciding against banner advertisements that would adversely affect the experience, and determined not to allow “pay to win” in any sense. However, I did incorporate several features into the product (interface) to allow for free-to-play, including certain (temporary) game restrictions and advertising, as well as means of playing for “free” forever (wherever time is a valueless commodity).

To be clear, I “embrace” free-to-play approximately the same way as I might embrace a great aunt who I have never met, and may never see again. Of course, if it turns out that this great aunt happens to want to enhance my income substantially, then the least I could do would be to visit more often and get to know her, and my embrace may grow sincere. It would be the polite thing to do. 🙂

In the world outside that metaphor, the new version is designed to allow, and encourage, players to give us money for the fun product we have created. However, it does not force anybody to part with money and, actually, players may not be significantly restricted until they get decent at the game. The other major drive and purpose of the free-to-play version is to get information about the market, relative to the paid version. Although the first/paid version of Demolish! Pairs did make some money, that income stream deteriorated to the point that the possibility of cannibalizing sales with a “free” version is no longer a serious risk. (A game needs to make a meaningful contribution to keeping our company in business, or it may as well be free anyway.)

So, I created this new free-to-play edition, Demolish! Pairs FTP, over the last couple of months (in addition to a whole new round of iOS solitaire game updates for Goodsol Development). The actual development time for just the FTP (which does not stand for what you think it stands for) version was 80% of the time it took to build the original iOS (paid) version of the game from the prototype. The game has been submitted to the App Store, so now we are just waiting for approval (I hope), after which we will see how the initial sales stack up against the initial sales of the paid version.

The free-to-play edition should have a much longer tail than the paid version, so when (<optimism>) this new version matches or exceeds the income of the paid version over the critical first 3 days, and then grows instead of plummeting, then my attitude will truly be changed (</optimism>). I have a very specific target in mind for iOS to be considered a successful platform for us, and I am anxious to see whether we make that goal.

I plan to write more about the free-to-play features and results once there are actual results to consider. In the meantime, you can buy (the original version of) Demolish! Pairs in the App Store, with no ads nor restrictive baggage.

Note: If we get at least 350 purchases of Demolish! Pairs 1.0 before the end of this month [October], Digital Gamecraft will donate $1000 to the Juvenile Diabetes Research Foundation, plus 50% of all net proceeds for sales beyond 350 (before November 1).