Happy New Year!

I am generally satisfied that 2021 was decent, and somewhat better than 2020, for SophSoft, Incorporated and Digital Gamecraft®, but I am expecting us to perform significantly better this year, particularly in expanding our offerings and improving our finances. However, the development schedule will not be quite as aggressive as last year, which should allow for greater and deeper focus, and generally be slightly more realistic; it will still be challenging, though.

Product Development Goals

This year, I decided to break the goals into appropriate sections, so I start here with the priorities for (only) our internal development projects:

1. Unannounced productivity tool – this product has been under development for, literally, 32 years, though obviously not continuously. We are fairly close to an early release version, at which point we will (probably) announce the product and unveil the web site for a soft launch. This is the highest priority because it helps manage the development and prioritization of all the other projects. While I see almost unlimited potential of this project, it is the means to an end, and should the internal ends be satisfied by an unpolished alpha version, the effort to polish the product for public consumption could be de-prioritized. (We have to get there first.)
2. SophPlay System™ – this product combines libraries, tools, standards, and procedures into a complete development system for creating robust games on multiple platforms, and it has been in use here for more than 25 years. Although a public release has always been envisioned for the future, the development work this year is particularly in support of (all) internal game products, which is why it is given this high priority.
3. Unannounced Gamecraft Classics™ product – this traditional game title has been under planning and development, intermittently, for decades. It was buoyed (back) up the list of priorities in the middle of last year when we were reassessing our product lineup. It was promoted due to the vast amount of research and code that was already complete and available, combined with its ready support of simultaneous improvements to SophPlay.
4. Unannounced console title – this is a game title that (perhaps unusually) focuses on accessibility and inclusion. It started as the highest priority last year, but it became clear that 3 months of development was too optimistic an estimate, and combined with the economic realities of the situation, it had to be slightly de-prioritized this year, but by no means am I any less excited by the prospects, and the above two projects will help pave the way. (We need to hear back from Sony and Microsoft whether we can reveal which consoles are supported. 😉 )
5. Unannounced reference website – this is yet another project that has been in the conceptual and prototype design and development phases for ages. It is given this high a priority now as it also gives me a great deal of excitement and purpose, and because it helps support one of the projects above, but it is given a lower priority than that project because we currently have no viable business model for it, and while we are more than willing to make it free in theory, that concept makes it much harder to justify devoting development effort (given the other projects).
6. Demolish! Pairs – this product has been available in its initial form since 2013 (on iOS, 2018 on Android). We have early plans to refresh the Android version, and later plans to both redesign the mobile versions and expand to other platforms (such as Windows, where there has been a working prototype since 1999). Currently, this title doesn’t quite earn enough to justify the time it takes to bring up the sales reports; its primary benefits are the development and exercising of SophPlay and the demonstration of our capabilities on various platforms.

Although the above projects are given numbered priorities, which are generally correct, the fact is that there is some interplay among them, so we will not (and cannot) be just focusing on a single project until it is finished and then moving onto the next. For that reason, this year I will not be assigning or predicting target release dates; everything will just be “as soon as reasonably possible”, with the above priorities in mind.

Of course, we have a backlog of dozens of products in various stages of design and prototyping, and we know exactly what the next few games will be, but even touching #7 before 2023 is something of a pipe dream.

Client Development Goals

To be completely honest, I really like my two primary clients and the projects I get to work on for them, but I see the inherent limitations in trading my time (and skills) for money. I really should be charging them between more and very much more than I currently am, but that doesn’t really resolve the bigger issue. If I could quadruple what I charge and work more hours, I could go from struggling to comfortable, maybe even well off, but that does not scratch the itch. This is the reason that I have not really been actively seeking any more long-term clients, and also why I have (deliberately) not been filling all my development time with client work.

Instead, I have been relishing the actual work and the challenges it provides, as well as the experience and knowledge I gain (and, sure, the funding). At the same time, I want to make sure that, for each client, neither of us is overly reliant on the other, especially given how close we came to this being an issue last year. (Plan for the proverbial ‘hit by a bus’ scenario.)

For one client, I am working on a feature for an established (non-game) product that has involved a lot of research to this point. This has given me the opportunity to program in Pascal for the first time since the 1980s (and Object Pascal for the first time ever) and to improve my knowledge of JSON, while I exercise my intellect and my technical design, programming, and debugging abilities. In (the early part of) the new year, I expect to have the fundamentals of the feature ready to be integrated into the main product, and I hope it can be in a new release of that product (of which my feature is but a small part) ready before the end of the year. Also, I expect that I will be able to announce the name of the client and product.

For the other client, Goodsol Development, with whom I have been working for more than 20 years (!), the products are much closer to those that Digital Gamecraft develops. (In fact, our PC solitaire game prototypes date to 1989, predating Goodsol by 6 years, but they were put on hold permanently in 2001 when Goodsol became a client.) These titles provide the challenge and fulfillment that I would be seeking even were they not a client, while general knowledge cross-pollinates with our internal products; some features have been implemented more quickly (on both sides) because I already did the research and had the requisite knowledge, so products from both companies benefit.

Last year, we had an aggressive release schedule planned, but that was necessarily interrupted in April and, in truth, was a bit optimistic anyway. However, that means that the early part of the year is fairly well-defined as the carryover from last year’s schedule. You can expect to see releases for Pretty Good Solitaire Mini (not a stretch, given it was essentially already done in December), Pretty Good MahJongg (Windows and Mac), Most Popular Solitaire (Windows, Mac, and iPad), Action Solitaire (Windows only), and FreeCell Plus (Windows, Mac, and iPad). After that (or sooner), it would be a good bet that we would add new games to Goodsol Solitaire Engine and then have subsequent releases of Pretty Good Solitaire Mac Edition and Pretty Good Solitaire Touch Edition.

General Development Goals

There are always general development projects ongoing to support commercial releases, or just business operations. These can be tools or, probably more often, non-programming tasks such as documentation, research, and marketing. SophPlay used to be the perennial top entry on this list, but it has now been (appropriately) elevated to ‘product’ status. Here are the (5) main general development tasks to be completed this year:

1. Pitch deck and company bible – these documents give information about the structure and purpose of the company and its various divisions. We have always bootstrapped the company, and we have never received third-party loans nor investment, but writing these documents gives a bigger picture view of the company and is very helpful. It is like writing a business plan without having to include nonsense numbers and projections to impress investors.
2. 3D graphics research – this research is essential to our products going forward. It is no secret that most of our games to this point have been 2D or isometric, but that is definitely not the case going forward, especially with our expansion into consoles. We have been very rapidly expanding our knowledge and capabilities, but there is still much to be learned about the differences among the 4 or 5 different systems on the platforms we currently support. Additionally, I am personally learning to create 3D artwork, a skill I have never had before.
3. Xbox project approval – this is required to release and market our upcoming console game(s) on the Xbox One. This development task consists of adjusting our design documentation to fit their desired format, plus the development of some mockups and other explanatory imagery. This is not (necessarily) a difficult task, just one that has not gotten completed yet.
4. Blog writing – this is simply a greater commitment to openness and transparency via blog posts in 2022. The only blog post I wrote in 2019 was announcing the death of my wife, Sherry, who was also my only surviving business partner, and it has been difficult to get back into the swing of posting regularly since then. However, the facts that I enjoy writing, and that I do not enjoy the idea of providing free content on social media, combined with a huge upcoming anniversary, give me the impetus to really try this year.
5. Nintendo Switch developer reapplication – this is needed to complete our portfolio of major console support. Nintendo was the first application we completed, and it was also the first that was rejected, although no reason (nor obvious means of appeal) was given, so I have no idea why we were turned down. Sony took seemingly forever to approve us, and it required a change in our registered business address; Microsoft took almost no time with only one casual clarification (via email with a real human being). With our newfound experience, it is only fair to give Nintendo another chance to get in on this opportunity. 😉

Business Goals

At this point, staying healthy, safe, and productive is a given, and continuing to make payroll should be considered a necessity though, to be fair, I personally have enough runway via available credit that I could continue to pursue these goals until 2023 even if company funding disappeared tomorrow. Given that, these are the 3 main business priorities:

1. Substantially increase business income – clearly, the primary way to do this is to release new products, so that is the main focus. Half of the products listed as development goals should increase income, and each of those has the potential to be huge.
2. Resolve outstanding business paperwork – Sherry was the officer in charge of keeping up the necessary business paperwork, and since she died, it has become my responsibility. While I think I have all the legal requirements fulfilled, I need to organize everything and make sure.
3. Complete home/office renovations – while this is not actually a business function (and is not funded by the company), it will provide benefits such as additional safe and secure storage for equipment and documents, as well as a larger space for testing console and AR/VR products (not to mention a nicer place for breaks when nature calls).

We definitely take over the world in 2023. 🙂

Conclusion

We have a lot of development work to do to release more of our own products, plenty of development to perform for our clients, loads of support projects to complete, and a few major business goals, so we are going to be very busy… a good thing.

There are other activities that I will, personally, be participating in less this year, including social media, television, and newsgroups. I will, however, continue (or even increase) those activities that bring me joy, including spending time with my grandchild and the rest of my family, finding solitude in nature, playing games, and exercising (as well as programming and writing).

It may look overwhelming, but the counterpoint is that this company turns 40 this month! We have been doing this for a very long time, and we are still here, so we have the experience and (global crisis or not) 2022 is going to be a breakout year for us.

Let’s Go!

Happy New Year!

Although 2020 was fairly average for SophSoft, Incorporated and Digital Gamecraft™, I am not terribly satisfied with that outcome, given the huge number of internal (and external) projects we have and all of the unrealized potential. Therefore, with more than a little optimism, I have set a very aggressive development schedule for the coming year.

Development Goals

Our primary goal for 2021 is shipping our first, internally designed and developed, console title. This project is well underway, but still has a lot more to be done. We are hoping to be completed with the development within about 3 (more) months, but how long the approval and publishing process takes is beyond our control (or experience).

Depending on the success of that title, we may (or may not) adjust the rest of the schedule to take advantage of other related opportunities (in particular, adding another console platform or two to our repertoire). However, at the moment, the development schedule calls for brand new game releases in July and November, as well as the initial version of a productivity tool and the first look at another project, a reference site, as well as maintenance updates for Demolish! Pairs, during the year.

Combined with work for our current clients, we expect (amazingly) to have new products or product updates releasing every month in 2021.

For much of 2020, I have been working with a client who publishes a major utility to add a significant feature that will make an already indispensable tool (that I used and advocated prior to this gig) even more useful for programmers like myself. Although I have absolutely no control over feature integration or release scheduling, I am hopeful that the result of this work will become publicly available this year. (At some point, I will have to get permission to reveal the product name and promote it, instead of just teasing.)

Our work with Goodsol Development continues, too, and although I cannot give the planned schedule, you should expect to see many more games added to Pretty Good Solitaire Mac Edition, Pretty Good Solitaire for iPad, and Pretty Good Solitaire Mini for iPhone, probably some new layouts for Pretty Good MahJongg, and perhaps even some updates for Goodsol Solitaire 101, Most Popular Solitaire, FreeCell Plus, and Action Solitaire. Of course, these games are pretty great already, and Goodsol has not charged for updates for any of the above titles, so I recommend buying them all now. 😉

Business Goals

For the moment, the company has almost everything it needs to accomplish the above goals, although it will take a huge effort on my part. The one thing we still need is serious funding, such that we can afford more help, but for the moment we are still bootstrapping.

From the business standpoint, our basic goals are:

1. Stay healthy, safe, and productive.
2. Continue to reliably make payroll while growing income.
3. Connect with a great artist (or two) for our games, and maybe a marketing expert.

Note that we are not looking to take over the world until 2022 at the earliest.

Evaluation

This post lays out the goals for the year, obviously, so we can look forward, but part of the purpose of the post is also so we can look back on them at the end of the year and assess how the year has gone relative to what we hoped and expected. (More often than not, something external, like a new client, an emergency project, or an unexpected international hit game [knocking wood], causes priorities to shift.)

This is, truly, an incredibly aggressive development schedule, and if we can even get close, without disappointing ourselves or any of our clients, then that will be worth an A+.

If we can complete at least three of the (five) planned major releases this year, that will still be a great performance, but bittersweet for not getting everything done. Anything less would be disappointing, although just making it to our 40th anniversary early next year would be an accomplishment itself.

Of course, we give client projects priority over our internal projects, which is why (in the past) we have not made the desired progress with Digital Gamecraft products, but I believe (without going into detail here) that we have the organizational processes and development foundations in place to accomplish all of the above (without “crunch”).

Now, there is nothing left to do but DO.